Virgil Abloh x Nike Concept project

UX/UI, Web Design

Tasked with reimagining Virgil Abloh’s collaboration with Nike, I created a concept inspired by his raw, evolving design language. Under the mentorship of Fadel Mbacke, I explored themes of visible construction, shipping culture, and chance discovery. The result: a landing page modeled after receipt paper—ephemeral, layered, and intentionally unfinished. Interactions reveal sneaker images beneath the names, mirroring Virgil’s process-driven philosophy. A refined serif with ink traps and generous white space helped balance rawness with quiet sophistication.